Let me explain something to you: jacking up prices for your laptops by 10% on June 1st and simultaneously declaring an "incredible, 5-days only, 10% off sale on all Thinkpads" on your website is not how your sell more laptops. That's how you make your potential customers recognize that they are probably better off looking elsewhere for their next laptop.

Specifically, I'm talking about an Intel-based Thinkpad Edge 11 with 4GB RAM, which was listed at 663 EUR on lenovo.ie before June 1st, but is now, during the "promotion", is listed at 736 EUR. Notably, even after the discount, it still works out to be more expensive than what Amazon UK has to offer, at 552 GBP for the same laptop (NVY5EUK).